A high number of retailers think of mobile apps as something supplementary.  The fact remains that apps such as these are essential to the continued growth and advancement of retail businesses. For this reason, savvy retailers opt for Android app development services. During development, you may often think that adding far too many features from the start will be the best idea. Contrarily, it would lead to a weighty and elaborate app, and no one would want an app like that to burden their devices.

Let’s explore the major features that Android technology offers retail applications.

QR code reader

A popular feature to add to your retail Android app is a QR-scanner as it would be advantageous for online customers as well as store members. A feature like this would mean that they wouldn’t have to make manual entries of the product name. Using a smartphone or any other device all they would need to do is scan the QR code. On the app, they would gain various product details for example reviews, specifications, shopping trends among other details.

Product finder

Stores that house thousands upon thousands of products can add a ‘smart search’ feature on their retail Android app. Customers have come to expect convenience when searching for items, and they particularly appreciate it when products are well-categorized, in terms of color, size, amount etc. No one wants to sift through several pages only to get lost in the glut of information. The camera-based search feature by Android is of particular advantage to retail stores. This is why Android app development services are most wanted.

Processing payments on smartphones

Shoppers today have no issues and rather prefer to make payments via reliable mobile apps. So it stands to reason that a large number of mobile payment alternatives have cropped up over the years. These apps can connect with services including Android Pay, Google pay to name a few. Embedding this feature is pivotal as shoppers get frustrated in case they’re unable to find the payment method of their choice on your app.

Push notifications

Retailers who want to ensure their shoppers do not overlook any of their offerings can leverage the push notification feature. It enables customers to be aware of offers, discounts, promotions, events. Your shoppers also benefit from personalized offers that match their needs and preferences. 

Moreover, with Android app development services professionals can configure the app in a way that you get interactive push notifications. That is to say, it offers users the chance to carry out particular actions, including replying to queries just with a quick tap on their device, without even opening the app. It’s a smart way for retailers to engage their potential customers in real-time, figure out their preferences and retarget them based on their responses.

Geo-locating services

Embedding an iBeacon feature in your retail app is always a good idea. It gives you an ideal opportunity to interact with your customers. Android app development service specialists configure this feature in a way that allows your end-users to receive personalized details and specific locations inside your store. Once they enter the store the customers will get a greeting, get products pointed out to them in accordance with purchase history, and gain  information on special offers and discounts among other things.

So, when opting for Android application development services for retail stores, your ideal option would be to keep your apps straightforward and work on creating a streamlined, convenient buying journey.