Consumer habits are changing around the world, and mobile commerce is expected to be a major commercial channel.

A major point in favor of m-commerce apps is that it functions with the built-in features of the device. These apps have mobile-friendly interfaces that are optimized with a range of screen sizes while maintaining swift functioning on various types of devices.

It’s best to rely on the expertise of a mCommerce app development company to benefit from exceptional apps.

m-Commerce Best Practices

Creating a pocket-sized version of desktop shopping experience is nowhere near as efficient as a mobile-centric approach. There is an enormous difference in buying behavior between m-commerce and e-commerce app consumers. This is why mobile shopping experiences call for a platform-specific strategy in terms of user experience and design.

With that in mind, here’s a look at the major strategies to achieve smooth sailing m-commerce business.

Offer seamless onboarding for users

Top m-commerce apps offer an impressive and friction-free experience, attracting customers and getting their information.

Any leading mCommerce app development company will be able to create for you an m-commerce app with an effortless process for users to sign up for an account. You’d need to keep the copy to the point and enable navigation through the app in only a few steps. Make sure you gain their interest at the start itself, by putting forward your most attractive features.

A/B test your Call to Actions 

Call to actions in a m-commerce app are crucial to guiding consumers through the sales funnel. You should optimize your CTAs for optimum results, together with variations of ad copy and positioning. Other factors for instance color and size also need to be optimized as it will impact app performance.

Straightforward product search and tailored suggestions  

For obvious reasons you will not be able to display all your businesses offerings on a single mobile app page. Nevertheless, your m-commerce app can have an advanced search feature with relevant filters enabling users to pin down their preferences in terms of products or services that cater to their unique needs.

Furthermore, a mCommerce app development company can configure your app in a way that you offer tailored product suggestions on the basis of users’ prior shopping habits.

For instance:

• You can use the ‘customers also bought’ feature, allowing shoppers to learn what products work well in relation to other products in their cart.
• You can offer autocomplete searches, in accordance to previous searches to accelerate the process
• Offer relevant and reliable search results

Fast loading

Seeing as upwards of 61% of searches on Google are currently mobile based, Google does not favor sites that don’t offer optimized mobile shopping UX. Research suggests that even a second’s delay in page load time on mobile devices can lead businesses to forfeit around 20% of their conversions. So, during mCommerce app development you need to ensure you develop a fast loading app.

Optimize the checkout flow

Screens that load slowly, badly timed notifications or pop ups, or incorrectly positioned buttons can make a mobile customer hesitate before buying a product leading to high shopping cart abandonment.

Furthermore, to create a secure shopping flow, make sure your payment screen is routinely tested to make sure that it is optimized and you don’t lose customers because of it.

Gather first-party data rather than leaving cookies

Today’s mobile users prioritize the privacy of their data and this is why businesses need to learn to function without dependence on cookies.

In 2023 some top names in business are considering blocking third-party cookies and m-commerce apps will have to use engaging ways to gather first-party data. Businesses can use zero-party data that is proactively shared to display tailored product suggestions.

Have you approached a mCommerce app development company yet?